Have you ever dreamed of ditching the 9-5 and traveling the world? If so, you're not the only one. With the rise of remote work, we've seen a huge increase in the digital nomad trend. Millions of people around the world are grabbing their laptops and jetsetting off to some of the world's most beautiful destinations.
I myself have been a digital nomad for nearly 5 years now, and can attest that it's an addicting lifestyle. Being able to experience life in different parts of the world definitely has its perks, along with a unique set of challenges.
A few of those challenges? Finding reliable working environments, finding a sense of community and oddly enough, finding a sense of home.
Because, even full-time travelers need a place to call home...even if it's just for awhile.
The Rise of Digital Nomad Coliving Spaces:
A growing trend in the coliving sector is the rise of digital nomad-focused co-living spaces. These spaces provide a wide range of amenities and services that make it easier to live and work remotely, such as coworking spaces and reliable wifi.
These shared spaces offer the flexibility and convenience that location independent workers need, along with the social opportunities they crave. Above all else, these spaces offer a sense of community and groundedness for road-weary full-time travelers.
Whether you operate a hotel, hostel or a coliving space, making your space accessible for digital nomads and remote workers can be beneficial to your bottom line.
Benefits of the Digital Nomad Demographic
1. Increased Length of Stay: Digital Nomads are often looking for stays of 1-3 months (i.e. longer than your typical tourist.) Attracting Digital Nomads to your space means lower customer acquisition costs.
2. Access To A Global Network: By welcoming digital nomads into your space, you gain access to their networks and contacts from around the world. Nearly every Digital Nomad is a micro-influencer in some way.
They are constantly being asked about their favorite places, and are happy to recommend them to their network. Not to mention, many nomads are keen to share photos of the spaces and places they love on social media. Digital Nomads increase your word-of-mouth marketing opportunities.
3. Increased Loyalty: Nomads often form tight-knit communities that can help create a sense of community and camaraderie among guests. (Facilitated by your community manager, of course.) This can lead to increased customer loyalty and repeat visits. As much as nomads love their freedom and flexibility, once they've found a community and a place that feels like home, they will nearly always return.
Take The Quiz: How Nomad-Friendly Is Your Shared Living Space?
The digital nomad community is growing rapidly, and hospitality brands are looking for ways to attract this unique group of travelers. To stay competitive in the market, it’s important to understand what makes a space attractive to digital nomads in the first place.
If you've been wondering how nomad-friendly your space is, then take our Coliving Quiz to find out! This quiz will assess your space based on a variety of criteria, including amenities, convenience, community and user expectations. Once you've taken the quiz, we'll provide you with an overall score that reflects how nomad-friendly your space is.
Curious to see how you rank amongst the competition? Click below:
As a bonus, along with the results, I'll also send you a personal assessment with suggested areas of improvement.
The coliving user experience can be a tricky one to navigate, but by learning the secrets to creating a solid shared living experience, you can ensure lower occupancy rates, increased retention rates, and happier (repeat) customers.
Questions? Feel free to reach out at firstname.lastname@example.org.
Over the past several years, Leah Ziliak has built up a name as one of the world's leading experts in the coliving industry.
In 2019, Leah founded a coliving consultancy, focusing on designing and enhancing the Community Experience.
With her strong passion for community-building and 15+ years of experience in the hospitality and entertainment industry, Leah travels the globe as a digital nomad working 1:1 with coliving brands around the world.