the
coliving consultant
Coliving Lead Generation
Services
Empty rooms can't build community.
Every vacancy represents not just lost revenue, but a gap in the vibrant community you're working to create.
If you're struggling with occupancy rates that fluctuate, lengthy vacancies, or difficulty attracting the right kind of residents, your marketing approach may be the missing link.
You can't market your space like a hotel or apartment complex...
Traditional real estate marketing tactics fall flat for coliving because you're not just offering four walls and a roof.
Your potential residents are searching for connection, convenience, community...and an experience.
If your marketing is trying to sell rooms like a hotel, you're missing opportunities to attract your ideal residents.
What works for hotels, doesn't work for coliving.
That's because, you're not just selling a room - you're showcasing a community experience.
With 15+ years of experience in digital marketing, community building, sales and CX, I create powerful social strategies specifically for:
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Coliving Spaces
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Hybrid Hospitality
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Workations/Retreats
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Hostels
Community-building starts at the very first customer touchpoint.
You need
a strategy specific to coliving...
Website Audit & Optimization
We'll uncover why potential residents leave your website without inquiring - and fix it
Transform your website copy to speak directly to your ideal residents
Create frictionless booking pathways that convert casual browsers into scheduled tours
Let's fix the first customer touchpoint
Showcase your community with proven visual storytelling that drives 40% more tour requests
Lead Capture Systems
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Implement qualification systems that prioritize serious prospects and save you hours of wasted tours
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Build automated follow-up sequences that nurture leads even while you sleep
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Create frictionless booking pathways that convert casual browsers into scheduled tours
Showcase your community with proven visual storytelling that drives 40% more tour requests
Social Media Marketing
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Develop content strategies that showcase your unique community benefits in ways that drive bookings
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Transform your social media from a photo gallery into your most powerful booking channel
UGC
Showcase your community with proven visual storytelling that drives 40% more tour requests
Nurture Campaigns
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Deploy email sequences that address the exact objections preventing prospects from signing
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Create personalized follow-ups that make prospects feel understood and valued
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Implement strategic touchpoints that keep your space top-of-mind during the 2-4 week decision period
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Recover "lost" prospects with re-engagement campaigns that bring them back to your door
Referral Program Development
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Build referral systems that turn your current residents into your most cost-effective marketing channel
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Design incentive structures that motivate residents to actively recruit friends and colleagues
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Create "refer-a-friend" materials that make it effortless for residents to promote your space
Community Experience Enhancement
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Map critical touchpoints where exceptional experiences drive renewals and referrals
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Develop signature events that simultaneously build community and showcase your space to prospects
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Create feedback loops that catch satisfaction issues before they impact retention
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Implement proven retention strategies that extend average stays by 30% or more
✨The Coliving
Content System✨
what you'll get:
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Done-for-you Content
For one month, I'll create and schedule your social media posts: 3x a week for 4 weeks. (Value: $2,000)
Steps to Repeat
Step-by-step instructions on how to replicate the process and continue creating content. (Value: $200)
Branded Templates
You'll receive editable Canva templates to create branded content over and over again. (Value: $300)
B-Roll Shot List
You'll learn how to take effective B-roll footage and create strategic evergreen content. (Value: $100)
Hooks & Captions
50+ personalized hooks, and strategic prompts to create captions that drive action. (Value: $100)
Profile Audit
I'll show you exactly how to optimize your bio to increase followers and reach. (Value: $200)
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sample work:
This is perfect for you if you...
Know social media matters, but can't spend 20+ hours a week working on it
Want a system you can hand off to your team
Need results without spending thousands of $$ at a pricey marketing agency
Want an easier, more effective way to create content that converts
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WHY
social media?
Social media is no longer just about brand awareness.
When done well, it can be the most powerful booking tool you have.
85%
of millenials plan their travel experiences based on social media
23%
higher occupancy rates are seen by hospitality brands with an active social media presence
40%
of travelers make their decision to book solely based on pictures/videos they see online
61%
of people have booked a hotel because they've seen it on Instagram
a few tips about INSTAGRAM content for coliving...
There are 4 types of Instagram content every coliving brand needs:
1. Destination Spotlights
The first step in selling your experience?
Sell the location.
Creating destination content has the algorithm sharing your content with people who are already thinking about coming to your destination.
2. User-Generated Content (UGC)
UGC is content made by creators to look like it's coming from a real person rather than a brand.
It's authentic and not as slick as you'd expect. But, it influences travel decisions more than ANY other type of marketing today.
3. Room/Venue Tours
As a hospitality brand, you need to showcase the space. BUT...
The way you do that for a coliving space is much different than a hotel.
(Hint: It's less about luxury amenities, and more about how the space is used.)
4. Community & Lifestyle Content
Your community experience is your biggest selling point. And, highlighting it is also the key to attracting your ideal guest.
Showcase who your community members are, and what their lifestyle is like.
FAQ's
Q: I'm looking for a part-time social media manager.
Is that something you do?
A. Yes. If you're looking for someone to handle your social media every month, I do take on 1-2 clients per year. Send a message to get a quote.
Q: Is this a course?
A. No. This a 1:1 tailor-made social media strategy - just for you.
You'll walk away with one month of scheduled content, personalized templates, a profile revamp, and a system to replicate it each month.
Q: What if I don't have social media accounts started yet?
A. Not a problem!
In fact, if you're just getting started with social media for your business, this is the perfect way to get on track.